Fact Sheet Q3 2016

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koomalooma fact sheet Q3 2016

What is kooma∙looma

kooma∙looma is an Open Coalition Loyalty Program and Platform that allows mobile and web companies to easily manage promotions and reward programs on their stores, increase loyal users and attract new customers. kooma∙looma is a digital bonus program based on points that users earn for their mobile and web purchases to obtain rewards they dream.

Who is it for

kooma∙looma specializes in the mobile and online commerce sector, with great emphasis on the needs of digital companies. The offer is designed on an easy to integrate and manage platform as-a-service, optimized for digital shopping user experiences. Koomalooma is for mobile and web companies such as game publishers, e-commerce stores, payment providers and mobile operators. Any company operating on mobile or web can use koomalooma to reward their users or customers.

Value proposition

Users earn points for the purchases they make and can spend them to redeem discounts, special offers, free purchases or rewards such as gift cards to be used on the major online and app stores.
Accumulation partners issue their users points through kooma∙looma to increase retention, incentivize higher spending, or engage their customers in marketing activities (for example sharing on social media, writing product reviews, etc.)
Redeem partners use kooma∙looma to create awareness of their offer and develop a new revenue stream by attracting online and mobile customers and enabling them to spend their points.

How does it work

kooma∙looma provides its partners a loyalty Platform as-a-Service with easy to integrate APIs and widgets designed for mobile / web browsers and the app ecosystem. The solution offers a web panel that allows partners to manage promotions, analyse aggregated customer behaviours and make data driven marketing decisions.

What makes it different

kooma∙looma has been designed by digital payments and m-commerce industry veterans in order to optimize the programme within the digital environment. Features like Retroclaim, make the points collection and sign up frictionless, maximizing purchase conversion for kooma∙looma partners and disrupting traditional loyalty program concepts.

About the Company

The Company was founded in May 2015, it is headquartered in Maastricht, Netherlands with offices in Amsterdam and Milano.

About the founders

Massimiliano Silenzi – CEO: Has directed Onebip between 2011 and 2015, a mobile payments company offering mobile payments across 70 countries and 300 mobile operators to digital companies such as Badoo, Twoo, Gameforge, Big Point, Good Game Studio. He has also served as Director of France and Turkey operations for Neomobile (2010) and Director of Strategy and M&A between 2007 and 2009. He has covered business roles in TIM (Telecom Italia), in Ericsson Enterprise and at The Orchard in New York. Born in Tucson, USA, Massimiliano holds a BA in Business Administration, MSc in Marketing and a PHD in Management Sciences.

Simonluca Landi – CTO: Has a significant technical and business background. He headed Onebip product, projects and operations teams between 2010 and 2015. He has covered key technical management and development roles in Zero 9 (Mobile services provider acquired by Neomobile) and in Reply (Systems Integrator). Born in Turin, Italy, Simonluca holds an Electronics Engineering BSc and is an active promoter of Agile

koomalooma fact sheet Q3 2016

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