Gamers Exposed to Loyalty Programme Spend 12% More

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*** Gamers Exposed to Loyalty Programme Spend 12% More  ***

kooma∙looma will present the results of its study on Turkish gamers at Gamescom 2016

Amsterdam, July 20th. kooma·looma, the coalition loyalty programme-as-a-service for mobile and web companies, announces the first results of its study on Turkish gamers.

As of January 2016 the kooma·looma loyalty programme has been made available through mobile payments to a cluster of 5.000 Turkish players of the most known brands of free-to-play desktop games. Through the loyalty programme, these 5.000 Turkish gamers collect points for each in-game purchase. The points can be used to redeem rewards such as mobile phone top-ups and other prizes. The research compared the in-game spending behaviour of users exposed to the loyalty programme to the spending behaviour of another homogenous cluster of gamers not aware of the programme. The first 5 months have seen gamers exposed to the loyalty programme spend on average 12% more than those who weren’t exposed to the programme. The introduction of the loyalty programme resulted also in a stronger retention of game players (10% higher after 4 months) as well as increased purchase frequency rates.

At Gamescom 2016, the world’s most important Game industry tradeshow, kooma·looma will present the full report of this research, including the effect of the Loyalty Programme on game player’s ARPU, retention, repeat purchases together with the Programme’s ROI figures.

kooma·looma is exhibiting at Gamescom Cologne, August 17th – 19th in Hall 2.1. booth C26. To receive a copy of the report, for business enquiries or meetings: http://business.koomalooma.com#contact-us

 

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About kooma·looma ( www.koomalooma.com | http://media.koomalooma.com )

kooma·looma is an Open Coalition Loyalty Programme and Platform that allows mobile and web companies to easily manage promotions and reward programmes on their stores, increase loyal users and attract new customers. kooma·looma is a digital bonus programme based on points that users earn for their mobile and online purchases to obtain rewards and gifts such as mobile operator top-ups or the newest smartphones and tech gadgets. kooma·looma uses the newest technologies to disrupt the traditional loyalty programme format by allowing users to collect points before signing up to the programme. This totally new format enables digital merchants to reward their users on the fly, maintaining totally frictionless purchase and user engagement flows, maximizing purchase conversion and click-to-action rates. kooma·looma provides its partners a loyalty Platform-as-a-Service solution with easy to integrate APIs and widgets designed for mobile / web browsers and the app ecosystem. The solution offers a web panel that allows partners to manage promotions, analyse aggregated customer behaviours, and make data driven marketing decisions.

kooma•looma Beta going live in Europe

Amsterdam, October 26th 2015. kooma·looma, the coalition loyalty platform, on the occasion of its participation in the Web Summit 2015 in Dublin, announces the launch of its services in Europe. The first markets to go live in Beta mode will be Switzerland, Portugal and Turkey where, thanks to the partnership with Onebip, web and mobile users will be able to earn loyalty points for their purchases on the main MMORPGs and game brands.

The first countries have been selected through different criteria, including demographics and spending habits of users, and taking into account differences in the mobile carrier billing market which are relevant to the partner’s business. More specifically Turkey has a very young and tech savvy population, many gamers and, at the same time, has a quite evolved loyalty program market. Switzerland instead has among the highest spending game players in Europe.

“In less than 6 months our team has developed a loyalty management platform designed for mobile and web merchants, has ensured an important partnership, and is now rolling out across three key European markets.” Says Massimiliano Silenzi, kooma·looma CEO. “Our next goal is to analyse the metrics, optimizing our product and platform while we extend countries and partners”.
kooma·looma is exhibiting on day 1 of the Web Summit (November 3rd) at stand BT113 and the team will be attending the conference until November 5th. For any enquiries or meetings please get in touch with media@koomalooma.com

 

About kooma·looma ( http://koomalooma.com | http://media.koomalooma.com )
kooma·looma is an open coalition loyalty program and platform that allows E and M-Commerce providers and App publishers to easily manage promotions and reward programs on their stores, increase loyal users and attract new customers. kooma·looma is a digital bonus program based on points that users earn for their mobile and online purchases to obtain rewards and gifts they dream. kooma·looma provides its partners a loyalty platform as-a-Service with easy to integrate APIs and widgets designed for mobile / web browsers and the app ecosystem. The solution offers a web panel that allows partners to manage promotions, analyse aggregated customer behaviours, and make data driven marketing decisions.

 

kooma•looma announces loyalty management partnership with Onebip

kooma•looma to enable Onebip users to collect points and earn prizes they dream

 koomalooma-and-onebip-partnership1.pdf

Amsterdam, June 8th 2015.

kooma·looma, the coalition loyalty platform announces its partnership with Onebip, the global mobile payment company of Neomobile Group. kooma·looma is a platform-as-a-service loyalty program designed for web and mobile companies based on an open coalition model. Onebip is one of the most innovative mobile payment providers, enabling transactions across 70 countries and 250+ Mobile Carriers.

The companies have entered into a special agreement that will see Onebip as the first payment company in the world to allow its users to accumulate kooma·looma loyalty points for transactions made through its payment system. Users accumulating “kooma·points” on Onebip will be able to spend them to redeem fantastic prizes including credits and gift cards for the major app stores and e-commerce sites, mobile air time and data traffic credit top ups, and other great rewards.

“The partnership with Onebip, a global leader in mobile payments, will secure us an important position on the Fintech segment, allowing kooma·looma to increase user purchases and loyalty across different verticals including games, digital goods and the app ecosystem”,

says Massimiliano Silenzi, Ceo & Co-founder of kooma·looma.

“By adding the kooma·looma loyalty program to our payment system we believe we can deliver higher value to our payment method and strengthen our relationship with end users and partners“

says Gianluca D’Agostino, Neomobile Founder and CEO of Onebip.

“This loyalty management project is part of a wider Onebip program that will see us boost product development and innovation based on our strong technology foundations in the next months”.

About kooma·looma ( www.koomalooma.com/for-business)

kooma•looma is an Open Coalition Loyalty Program and Platform that allows E and M-Commerce providers and App publishers to easily manage promotions and reward programs on their stores, increase loyal users and attract new customers. kooma•looma is a digital bonus program based on points that users earn for their mobile and online purchases to obtain rewards and gifts they dream.

kooma•looma provides its partners a loyalty platform as-a-Service with easy to integrate APIs and widgets designed for mobile / web browsers and the app ecosystem. The solution offers a web panel that allows partners to manage promotions, analyse aggregated customer behaviours, and make data driven marketing decisions.

About Onebip (www.onebip.com)

Onebip by Neomobile, is a global mobile payment company that offers the best user experience and the most advanced billing technology for our partners. With over 5 billion users connected to 250+ carriers in 70 countries, Onebip enables merchants to seamlessly monetize digital goods and services to their users on a global scale. It also provides users with a simple, secure and fast way of paying for their purchases via mobile without the need of a credit card or bank account. Onebip’s deep integration with carriers and expertise in mobile direct billing enables our partners to experience the next generation of mobile payments in just one click.

Onebip started in 2005 as the first mobile payment service in the world. Today it is the mobile payment company of Neomobile group, which has offices in Rome, London, San Francisco, Mexico City, São Paulo, Madrid, Reus, Berlin, Paris, Milan, Bogota, and Belgrade.

 koomalooma-and-onebip-partnership1.pdf