Gamers Exposed to Loyalty Programme Spend 12% More

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*** Gamers Exposed to Loyalty Programme Spend 12% More  ***

kooma∙looma will present the results of its study on Turkish gamers at Gamescom 2016

Amsterdam, July 20th. kooma·looma, the coalition loyalty programme-as-a-service for mobile and web companies, announces the first results of its study on Turkish gamers.

As of January 2016 the kooma·looma loyalty programme has been made available through mobile payments to a cluster of 5.000 Turkish players of the most known brands of free-to-play desktop games. Through the loyalty programme, these 5.000 Turkish gamers collect points for each in-game purchase. The points can be used to redeem rewards such as mobile phone top-ups and other prizes. The research compared the in-game spending behaviour of users exposed to the loyalty programme to the spending behaviour of another homogenous cluster of gamers not aware of the programme. The first 5 months have seen gamers exposed to the loyalty programme spend on average 12% more than those who weren’t exposed to the programme. The introduction of the loyalty programme resulted also in a stronger retention of game players (10% higher after 4 months) as well as increased purchase frequency rates.

At Gamescom 2016, the world’s most important Game industry tradeshow, kooma·looma will present the full report of this research, including the effect of the Loyalty Programme on game player’s ARPU, retention, repeat purchases together with the Programme’s ROI figures.

kooma·looma is exhibiting at Gamescom Cologne, August 17th – 19th in Hall 2.1. booth C26. To receive a copy of the report, for business enquiries or meetings: http://business.koomalooma.com#contact-us

 

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About kooma·looma ( www.koomalooma.com | http://media.koomalooma.com )

kooma·looma is an Open Coalition Loyalty Programme and Platform that allows mobile and web companies to easily manage promotions and reward programmes on their stores, increase loyal users and attract new customers. kooma·looma is a digital bonus programme based on points that users earn for their mobile and online purchases to obtain rewards and gifts such as mobile operator top-ups or the newest smartphones and tech gadgets. kooma·looma uses the newest technologies to disrupt the traditional loyalty programme format by allowing users to collect points before signing up to the programme. This totally new format enables digital merchants to reward their users on the fly, maintaining totally frictionless purchase and user engagement flows, maximizing purchase conversion and click-to-action rates. kooma·looma provides its partners a loyalty Platform-as-a-Service solution with easy to integrate APIs and widgets designed for mobile / web browsers and the app ecosystem. The solution offers a web panel that allows partners to manage promotions, analyse aggregated customer behaviours, and make data driven marketing decisions.

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kooma•looma Beta going live in Europe

Amsterdam, October 26th 2015. kooma·looma, the coalition loyalty platform, on the occasion of its participation in the Web Summit 2015 in Dublin, announces the launch of its services in Europe. The first markets to go live in Beta mode will be Switzerland, Portugal and Turkey where, thanks to the partnership with Onebip, web and mobile users will be able to earn loyalty points for their purchases on the main MMORPGs and game brands.

The first countries have been selected through different criteria, including demographics and spending habits of users, and taking into account differences in the mobile carrier billing market which are relevant to the partner’s business. More specifically Turkey has a very young and tech savvy population, many gamers and, at the same time, has a quite evolved loyalty program market. Switzerland instead has among the highest spending game players in Europe.

“In less than 6 months our team has developed a loyalty management platform designed for mobile and web merchants, has ensured an important partnership, and is now rolling out across three key European markets.” Says Massimiliano Silenzi, kooma·looma CEO. “Our next goal is to analyse the metrics, optimizing our product and platform while we extend countries and partners”.
kooma·looma is exhibiting on day 1 of the Web Summit (November 3rd) at stand BT113 and the team will be attending the conference until November 5th. For any enquiries or meetings please get in touch with media@koomalooma.com

 

About kooma·looma ( http://koomalooma.com | http://media.koomalooma.com )
kooma·looma is an open coalition loyalty program and platform that allows E and M-Commerce providers and App publishers to easily manage promotions and reward programs on their stores, increase loyal users and attract new customers. kooma·looma is a digital bonus program based on points that users earn for their mobile and online purchases to obtain rewards and gifts they dream. kooma·looma provides its partners a loyalty platform as-a-Service with easy to integrate APIs and widgets designed for mobile / web browsers and the app ecosystem. The solution offers a web panel that allows partners to manage promotions, analyse aggregated customer behaviours, and make data driven marketing decisions.